EFC Development for Jiangong Real Estate Group
Base building interiors of a 62,000m2 commercial tower in China, designed to attract technology tenants who demand modern and inspiring amenities.
In Hangzhou, one of China’s most dynamic tech cities, Futurespace is part of a global team designing a new tower in Hangzhou Future Tech City. The team includes global architecture and design practice NBBJ, named amongst the world’s most innovative architecture firms 3 time in Fast Company magazine.
The new 62,000m2 tower is targeted at new companies including Technology, Fintech, Incubators, Coworking Spaces and the Venture Capital Investment companies that will support them. The project vision is to become the benchmark for future workplaces in China and mark a new era in the development of modern working.
Futurespace’s scope included the design of all the key public areas including the lobbies, which extend across several floors in the podium, as well as typical floors, bathrooms and lobbies. The client had benchmarked tech company offices for inspiration including LinkedIn in Los Angeles. Futurespace incorporated those influences into design concepts to create spaces that are holistic, experiential and connected on both a physical and philosophical level.
“With the demand for new ideas for work environments and innovative technology, successful developers need to be adaptive and evolving to stay relevant in the future. They need to provide spaces and amenities that no other businesses have - something inspiring, motivating, and nurturing that connects people on both physical and emotional levels”
The development of the design included a user journey map as a visual representation of the process an individual goes through to achieve their daily goals within the space. With the help of this we were able to get a sense of the person’s motivations - their needs and pain points. Different personas were explored to allow the designers to identify the spaces and functional requirements that are critical for users. As designers, we broke down the customer journey phase by phase, aligning each touch point with a goal, and restructured the touch points accordingly to respond to customer usage.
